sketch book..self directed brief

self directed brief..

Sophie Hayes Project Brief 2013

Start date: 28^th January 2013

Hand in date: 7^th May 2013

Introduction

I am going to look into fashion how it shapes our culture and our identity. I want to explore how it’s influenced by our music and art, looking at magazines such as Dazed and Confused. Although people don’t like being put into a category and it’s often ‘cool’ to be known as an individual. This is often not the case as music and culture do influence people’s identity and style. I want to look at different music cultures and cities in England to see if they are influenced.

Research and Ideas

By looking at a wide range of research from magazines, online blogs, books, short films, gigs and visiting different cities. I will be able to see the relation of music and art in fashion. How it influences it? Also looking at the culture behind these areas and what identity it gives people. I am also going to look at designers who work closely with artists, presenting them with a strong sense of identity, such as Sarpol for Nicki Minaj. Collecting my own research of photographs and interview’s on street style will help me understand why people dress the way they do. I would like to focus on women’s clothing, looking at a young audience.

 

Final outcome

·         I aim to design a womenswear collection for A/W 2014, designing six outfits inspired by my research

·         Sketch book of research and designs

·         One garment made chosen from my designs

·         Styled photoshoot of garment

·         Short film

·         Portfolio